🛡️ Privacy Policy – WagSafe®

Last updated: October 2025

1. Who we are

WagSafe® is operated by WagSafe Ltd, a company registered in England & Wales (No. 16580922). Registered office: 85 Great Portland Street, First Floor, London W1W 7LT. Email: contact@wagsafe.co.uk

2. Information we collect

We collect:
• Account details: name, email, and password when you create an account.
• Dog profile info: name, breed, age, temperament, and lead status.
• Location data: approximate GPS location when you use the live safety map (only while the app is open).
• Reports & feedback: hazard submissions, confirmations, or survey responses.
• Device data: anonymised analytics to improve performance and fix bugs.

3. How we use your information

We collect:
• Account details: name, email, and password when you create an account.
• Dog profile info: name, breed, age, temperament, and lead status.
• Location data: approximate GPS location when you use the live safety map (only while the app is open).
• Reports & feedback: hazard submissions, confirmations, or survey responses.
• Device data: anonymised analytics to improve performance and fix bugs.

4. Sharing your data

We never sell personal data. We may share limited information with:
• Service providers (e.g. hosting, analytics, payment processors).
• Legal authorities if required by law or to protect users’ safety.

5. Data storage & retention

All data is securely stored using cloud infrastructure located in the UK and EEA. Personal data is retained only as long as necessary for app functionality or legal obligations.

6. Your rights (UK GDPR)

You can:
• Request access or correction to your data.
• Ask for deletion (“right to be forgotten”).
• Withdraw consent for marketing emails at any time. To exercise these rights, email contact@wagsafe.co.uk.

7. Cookies

See our separate Cookie Policy below for details on cookies used on this site.

8. Updates

We may update this policy periodically. The “last updated” date above shows the latest version.

© 2025 WagSafe Ltd

Company No. 12345678

Registered in England

© 2025 WagSafe Ltd

Company No. 12345678

Registered in England

© 2025 WagSafe Ltd

Company No. 12345678

Registered in England