🛡️ Privacy Policy – WagSafe®
Last updated: October 2025
1. Who we are
WagSafe® is operated by WagSafe Ltd, a company registered in England & Wales (No. 16580922). Registered office: 85 Great Portland Street, First Floor, London W1W 7LT. Email: contact@wagsafe.co.uk
2. Information we collect
We collect:
• Account details: name, email, and password when you create an account.
• Dog profile info: name, breed, age, temperament, and lead status.
• Location data: approximate GPS location when you use the live safety map (only while the app is open).
• Reports & feedback: hazard submissions, confirmations, or survey responses.
• Device data: anonymised analytics to improve performance and fix bugs.
3. How we use your information
We collect:
• Account details: name, email, and password when you create an account.
• Dog profile info: name, breed, age, temperament, and lead status.
• Location data: approximate GPS location when you use the live safety map (only while the app is open).
• Reports & feedback: hazard submissions, confirmations, or survey responses.
• Device data: anonymised analytics to improve performance and fix bugs.
4. Sharing your data
We never sell personal data. We may share limited information with:
• Service providers (e.g. hosting, analytics, payment processors).
• Legal authorities if required by law or to protect users’ safety.
5. Data storage & retention
All data is securely stored using cloud infrastructure located in the UK and EEA. Personal data is retained only as long as necessary for app functionality or legal obligations.
6. Your rights (UK GDPR)
You can:
• Request access or correction to your data.
• Ask for deletion (“right to be forgotten”).
• Withdraw consent for marketing emails at any time. To exercise these rights, email contact@wagsafe.co.uk.
7. Cookies
See our separate Cookie Policy below for details on cookies used on this site.
8. Updates
We may update this policy periodically. The “last updated” date above shows the latest version.